The basis of a platform is in its extensibility. One may think about a platform as the foundation of a common home. Some people may build three stories on the home; some may just put tarps over the platform and use it at its base level.
Two great examples of platforms are Salesforce and Google Maps. Each allows the extension of the initial technology, making it more useful to more people in more situations.
Sales Force as a Platform

Salesforce on allows for webservice integration with pratically any type of system, which eases the use of uploading information from your sales infrastructure. For example, www.topagentguide.com is built upon the Salesforce Platform, which stores all relevant real estate agent information. Data is pulled from Salesforce so that all pertinent information for each category can be easily viewed. This method enables both the sales cycle information and the website content to be stored in Salesfoce. This essentially turns Salesforce into a Content Management System.
Google Maps as a Platform

The image to the right shows a Google Map with the Weather Channel extension layered on top. This is another great way platforms can extend usability. As you can see, the map by itself -- while interesting -- is not very useful. A platform has the ability to layer more detailed information in addition to the base functionality, which adds value and practicality.
Does Apollo Matrix Have Any Platforms?
Apollo Matrix has developed a number of mobile platform software, ready-made to be customized for specific needs.
Text to Speech Platform
The first platform that Apollo Matrix offers is DoSonic, our innovative mobile-ready, text-to-speech converter. If you are looking for TTS consultants, or trying to figure out how you can get your content available in audio format, please read more about DoSonic or contact us for additional information.
Magenda, the Event Platform
Magenda is a revolutionary mobile platform for iPhone, iPad, Android, and Blackberry, that can be used to effectively plan and execute any type of event or gathering. With Magenda, users have access to a database of notable guests, Google maps integration to show the locations of points of interest related to the event, a schedule of events with reminder-setting functionality, uStream video streaming functionality to post videos of the event to the web, Facebook and Twitter integration to share their experience on the most widely-used social networks, and even a custom photo-album. This application can be re-skinned with any branding or logo desired, and its look can be customized to be relevant to any sort of event, from a business conference to a sci-fi convention.
UnBound, the Publishing Platform
With an increase in the world's reliance upon mobility and initiaves to 'go green' and reduce operational expenses, print media will soon become a thing of the past. UnBound is a Drupal-based mobile platform for digital publishing that is compatible with iPhone, iPad, and Android. With UnBound, publishers can share all of their publications with users electronically via mobile devices, effectively eliminating paper printing expenses and resource consumption. This mobile platform also enables publishers to reach a greater number of users, to enrich the content they publish with embedded tutorials, graphs, and to capture user data, including the number and duration of views, the types of ads most frequently clicked, the most popular content, and other demographics. This level of data capture also allows the publisher to sell advertising to the vendors with whom their audience wants to do more business and helps the publisher to plan follow-up content based on user interest. UnBound provides users with enriched content, the convenience of mobility, the ability to connect with one another, real-time discussion forums, and even author-led discussions. In a world where print media is rapidly disappearing, UnBound is the solution.
Mobile Field Service Platform
From on-site estimation tools to tutorials and other services, the mobile field industry is growing. We can transmit practically any information need to your mobile handset, including tutorials, documentation, integrated tool sets, and even videos of the project at hand...whatever you need can be delivered to anywhere you need it.
Restaurant Mobile POS
We also offer a POS application framework for large restaurant chains with a series of features, including site specific menus, nearest franchise locations, customer review system to rate the meals at that particular location, and others. We are taking these apps to the next level through mobile POS integration. Now people can pay from any location, or allow the delivery driver to swipe cards on site!