Web 2.0 Marketing Apollo Matrix Your Web 2.0 Marketing Partner
Apollo Matrix's experts devise a comprehensive Web 2.0 Marketing plan for your business. Not every traditional media consultant is equipped to handle the Web 2.0 Marketing as it needs a different approach and unique skill sets. Read further to understand how Web 2.0 is different, how to do Web 2.0 Marketing and how Apollo Matrixcan help you as your Web 2.0 marketing partner.
What is Web 2.0?
Web 2.0 is the interactive avatar of the web. The social networking, microblogging, blogs, wiki, video sharing, photo sharing is all WEB 2.0. Web 2.0 doesn’t differ much technologically from the previous version of web (Web 1.0), however it has taken the web experience into a new realm.
How to do Web 2.0 marketing?
Internet marketing on Web 1.0 was more or less same as other forms of media. You created ads placed them on several websites with an aim to generate maximum visibility for your product or brand. Now, what changes with Web 2.0 is the addition of interactive element, web is no longer static and its more towards peer to peer information sharing. Social networking sites (Facebook, MySpace etc.), Microblogging (Twitter), Professional Networking (LinkedIN, Ryze etc.), Photo Sharing (Flicker), Video Sharing (YouTube), Content Sharing (Digg) are all about individual participation and can significantly effect how a product or service is perceived in the market. It takes seconds for a good/ bad customer experience to spread over the internet. It is very important for companies to have a social media marketing plan.
The first obvious step is having on presence on the social media websites. It’s not necessary to have presence on each and every website but you have to be available on the most important and relevant ones. It is entirely your decision on what websites align best with the nature of your business and which can give you maximum reach to your customers. Its not just stops at creating profile. “Participation” is the keyword of Web 2.0 marketing, and believe me you can do wonders with it, Dell Inc. generates above $5 million annually in sales through Twitter. So chose carefully on what websites or services you wish to use and be a meaningful participant. Remember there is small line between effective promotion and spamming, do not cross the line. Do not take the blatant promotion route, it will put off others rather be an active and momentous contributor. Talk, discuss the current and relevant issues, offer your product as solutions, and the best way is announce exclusive contests and offers. Be creative and you may find several more ways to attract people to your product or service just through the social media.
Content sharing is also an effective WEB 2.0 method to generate buzz across your brand. Creating and sharing relevant audio, video and text content relevant to you product can be sure shot method to attract people. For example- You wish to sell your brand of home teeth whitening kit, do a videos and articles on “Home Teeth Cleaning Tips” while at the end offering your product as a solution. Share these on content sharing websites, and you surely will target the people who need your product.
Remember most of social media is free! You just need to imaginative and innovative to devise new methods to reach the target auditions and make your presence. Design a comprehensive Web 2.0 marketing strategy and experiment, social media is the cheapest and most effective method to reach your customers at an individual level.
Outsource your Web 2.0 marketing to Apollo Matrix
Our team of social media experts can take the responsibility off you and ensure you have the best and most effective social media presence. We create and publish content on your behalf to every major content sharing website and besides these we constantly keep innovating new Web 2.0 marketing methods to provide our customers an edge over competition.