Augmented reality is a technology which provides a means to blend virtual imaging into the video stream of a mobile device camera in real time.  Traditionally, augmented reality has been a fairly hardware-intensive setup, including computers, headsets, special gloves, or other equipment.  With recent advances in technology, the necessary hardware can now be included in a smartphone, specifically a CPU, camera, display, accelerometer, GPS, and a solid state compass, to make mobile augmented reality possible. 

With mobile augmented reality, an enhanced view of the world is now at our fingertips. Augmented reality’s most universal application may be through the use of mobile computing devices, and mobile augmented reality is expected to drive the development of this technology into the mainstream.  A lot of expectation is being built around the iPhone augmented reality and Android augmented reality.  Virtual data is combined with the real world by utilizing the iPhone 3GS, camera, and GPS system.  With mobile augmented reality, you can see the location of restaurants and other venues, and even your family and friends, regardless of how far away from you they might be.  Mobile augmented reality is the gateway to further developments in this technology and will facilitate the movement of augmented reality into mainstream use.

Mobile augmented reality offers tremendous advantages to Android and iPhone users.  With iPhone augmented reality and Android augmented reality, smartphone owners can view additional information about a given object or place simply by viewing the object through their phone’s display.  Information such as ratings, reviews, or even whether or not a business is hiring can be superimposed over the image of the building when it is viewed through a smartphone.  Other practical applications of mobile augmented reality include giving the user the ability to locate the nearest taxi or subway, or even the ability to quickly locate his or her vehicle in a crowded parking lot. 

Mobile augmented reality applications are revolutionizing the way people use mobile smartphones.  With iPhone augmented reality and Android augmented reality, a viable and practical infrastructure for this technology is finally available.  Mobile augmented reality will pave the road to the future. 

Contact Apollo Matrix today to learn more about how iPhone augmented reality and Android augmented reality can enhance the future of your business.