Augmented reality (AR) intersperses real time environmental elements with advanced AR technology to allow manipulation of real time images and digital data. We are talking about the line that can be drawn on live television while watching a football game to show the trajectory of a goal. Augmented reality has huge applications in a number of fields like marketing, advertising, business, mobile and computer applications, gaming and much more.
Many marketers use augmented reality code in their advertising campaigns and promote various new products using this new technology. Nissan is one such company which unveiled a new concept MPV model called the Cube and used AR in its marketing strategy: customers could view various versions and angles of the small car’s interiors in 3D imposed against information in the brochure when they held the brochure against a web cam. Augmented reality code allows for product interactions in 3D and it is the future of most applications today.
Augmented reality code also has immense potential in medicine, where devices are inserted into the human body to gather data; it is this app which works to make the operation successful by accurately helping navigate the surgeon’s knife or device by providing essential input at every step without which a critical operation cannot be completed. It is also handy in industries and manufacturing units for guiding mechanics in fixing intricate machinery by offering data about each part at every step using augmented reality code to create virtual imaging and allowing for thorough understanding and diagnostics of the problem.
In many fields like geology and ecology, augmented reality code works to provide valuable and up to date information about the terrain, weather and other conditions, particularly helping scientists visiting dangerous eco terrestrial zones such as volcanic sites. In these cases augmented reality code can prove to be a real lifesaver!
But the latest thing is to have business cards which have in built augmented reality code which allows for easy scanning and carrying of data, contact information and even a 3D image of the company or person in a tiny space. The electronic age is here and paper is no longer the medium!
Augmented reality code has a huge future in just about every field; it allows the user to visualize and play with ideas in a concrete form through a virtual environment; gone are the days where plan after plan is drawn and redrawn before arriving at a final conclusion.