Quick response code, commonly referred to as QR Code, is an image similar to a bar code into which information can be embedded. When a QR Code image is scanned by a smart phone that includes a QR Code reader application, users are linked to a virtual space on their mobile browser where more information about a product or idea can be viewed. This information can be anything from a plain text description to a link to a 3-D graphic advertisement, a coupon for a loyal customer who uses your mobile application, a link to your company’s website, or an online product demo.

QR Code development can be a highly effective and versatile marketing and advertising strategy for both businesses and consumers.  From a business standpoint, QR Code is a very cost-effective means of advertising products.  It uses minimal advertising space, which provides an opportunity for companies with smaller advertising budgets to distribute information regarding their product to a wide range of potential customers.  Larger companies can use QR Code as an alternative or a supplement to traditional forms of marketing and advertising.